What kinda ‘Who’ do you need to make DAM work?
Digital Asset Management is not just an application, but it is a business practice requiring certain roles in place for success in any organization. For the most part the profession of Digital Asset Management is not fully understood, except for by those in the ‘know’. This is due in part to the maturation and growth of the field in just over the last few years. Have you taken a look at the landscape of content management technologies recently? This is no longer a one-trick pony in a one-horse town, but a process that requires support from a skilled selection of professionals and has touch-points across the organization. To quote one of my favorite bloggers on DAM, H. de Gyor, “Digital Asset Management is a business need, not just a technology or another database”. Many institutions who have systems that were implemented over 4 years ago are now facing the challenges… Read More »
Content Technologies: DAM, CMS and Collections Management Systems – What’s the big dif?
Every time I exchange some educational dialog with someone, it necessitates in me the need to blog. It’s clear there is a TON of confusion out there regarding different tools involved in management of digital/physical collections (i.e. content technologies). Dear museums and archives at the end of the day you’re not that much different than that advertising agency. Yes, some of your collection needs are more complicated (longer asset lifecycles etc). At the end of the day though, you all need to use many of the same technologies, tools and best practices appropriately to get the job done and taking shortcuts (using the wrong solution for the need) and not clearly understanding those technologies is costly. I think about 90% of those working with cultural institution collections don’t really understand the difference between a digital asset management system (DAM) and a collections management system or even what a content management… Read More »
