What kinda ‘Who’ do you need to make DAM work?
Digital Asset Management is not just an application, but it is a business practice requiring certain roles in place for success in any organization. For the most part the profession of Digital Asset Management is not fully understood, except for by those in the ‘know’. This is due in part to the maturation and growth of the field in just over the last few years. Have you taken a look at the landscape of content management technologies recently? This is no longer a one-trick pony in a one-horse town, but a process that requires support from a skilled selection of professionals and has touch-points across the organization. To quote one of my favorite bloggers on DAM, H. de Gyor, “Digital Asset Management is a business need, not just a technology or another database”. Many institutions who have systems that were implemented over 4 years ago are now facing the challenges… Read More »
